You can’t underestimate the value of a great website, and if you’re about to embark on building a new site, there are some things you should know. You probably aren’t going to achieve a great design without professional assistance. Unless you’re a skilled designer yourself, the chances of making an effective, professional site on your own are slim. Let’s break down what to outsource when building a website:
Web Design
Understanding great web design is not something that comes innately. Great designers have experience, knowledge, skills, and talent. They know how to take an idea from the drawing board and execute it into a tangible final product. Don’t attempt to piece together a web design on your own.
Going the DIY route for your website’s design will lead to many hours of frustration on your part, and that’s time that could be better spent. You have the ideas, and maybe even an outline for what you want to see in your site. Take that information to a professional design firm, and leave the coding and building to them.
Getting Involved
You can still be an integral part of your website’s design by giving your feedback to the team throughout the process. A great design firm is always going to ask for your input and take it into consideration. They want you to be happy, and ultimately, they want you to be thrilled with the final product by launch. Don’t just stay on the sidelines and say nothing. Get involved by sharing your vision with the design team.
Content Creation
An empty website isn’t going to do much for you, other than turn off your visitors. Have some quality content ready to go when your website launches. This is another area that you should outsource, since your time and focus can be better spent elsewhere. Leave the content creation to a writer who has the talent to turn your material into something smart and catchy so that it converts readers.
You may want to add digital content, like videos, but don’t know how to go about putting them together. Turn to a skilled freelancer who can take your idea and create a compelling, informative, and interesting video that you can add to your site. This a great way to give visitors information, and hold their attention while doing so. It can also turn a reader into a subscriber, or it can turn a visitor into a buyer, if you’re offering a product or service for sale.
Although you may think that you’re saving money in the short term, the long term benefits of outsourcing can be far greater. A professional website that has been carefully constructed by a talented team of experts is going to increase your conversion rates and keep visitors interested. Don’t try to tackle web design without having any skills or experience. Leave it to the professionals, and focus your time and energy on running the important day to day aspects of your business.
Still need some more ideas of how to have a website that converts Visitors into Customers? Download our FREE guide “15 Ways to Improve Your Website Conversion Rate” today!
There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!
Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga
Tags: conversion architecture, website design, website development