Website Development

Utilize best practices to ensure your website is a marketing investment not a business expense

It’s all about customer engagement

As a business owner, how often do you make a choice not to settle for rudimentary changes that generate average results and please only the average customer?  Many of us are guilty of this kind of complacency not realizing that by catering to the “average” site visitor, we are probably ignoring the greater majority of our prospects who demand personalized attention.  Businesses that seek to integrate their overall marketing strategies aligning them with the goals of a majority of their website users can achieve great results.

Whether or not you use Internet marketing tools, your site can be your primary marketing vehicle.  But what value will a site bring to your business if people are visiting your site and not completing the desired action (i.e.: making a purchase, subscribing to a newsletter, etc.)?

Your website is a sales funnel

Keep in mind, that your audience is profiled primarily on their needs/pains/problems broken down into demographics, psychographics and where they are in the buying cycle (which decides their behaviour on your site).  Your goal then is to ensure that every element of your website persuades visitors of your objectives (conversion).  Continue to put your site visitors through your website funnel!  Monitor and measure your results to ensure that your efforts are driving results to your bottom line.

Remember that every click on your site is a step towards conversion.  Visitor satisfaction with every click on your site should build confidence until they reach the final click where they convert into a customer.

Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions.  These elements include: persuasive copy, calls-to-action and conversion tools like live chat or click-to-call technology.  The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose.  Building your site with Conversion Architecture in mind will result in more visitors doing what you want them to do online – whether that is signing up for a free consultation or buying a new product.

Let us engage you in a Conversion Architecture meeting so we may identify the key elements needed to turn your web presence into a lead generation funnel.

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