Why You Cannot Afford to Not Go Mobile

Web users are increasingly using their mobile devices to browse the Internet, and if you don’t have a responsive design, you’re missing out. It’s not just about the desktop or the laptop computer anymore; it’s time to make more room for tablets and smartphones.

Responsive Web Design

Many businesses are opting for responsive designs right off the bat today, since it it’s becoming increasingly important to have a mobile friendly site. What it means is that the website will look differently on a mobile device, and it will function differently, too. It makes it much easier for web users to browse your site with ease, without having to zoom in, scroll sideways, or accidentally click links that they didn’t mean to click.

Sites that aren’t responsive can appear clunky and seem to have glitches on mobile devices, especially as pages are loading. Speed is crucial to keeping visitors on your page, so you want your site to load as quickly as possible. A responsive design will make load time smooth and fast for users on mobile devices.

Responsive sites adapt to fit screen sizes, making it easy for users for read and navigate. By getting a responsive design in place now, you’ll avoid having to worry about in the future, when even more people will be using mobile devices of various screen sizes. If your site is too frustrating for users, they’ll just click away. Any opportunity that you have to make things easier for visitors, you should take.

Creating a Consistent User Experience

Sometimes, a web user will come across your site on their mobile device, browse the content, and then come back to it later from their laptop. The good news is that they’re returning. You want to ensure a consistent user experience so that when they do return to your site, they can find what they want with ease. You want to make it smooth and simple for them, since this can lead to a sale or a subscription. Create a consistent look across all platforms.

Consider Your Competitors

If you have competitors that already have a responsive design for their sites, you’ll likely be losing visitors and customers to them. You’ll be seen as being behind the curve, and your competitors are going to look much more attractive to your target audience. You want to have the edge over the competition, and a great website will help you to do just that. Show web users that your business is up to date, modern, and professional by getting your website responsive right away.

Don’t get Left Behind

If you don’t make your website mobile friendly, you’re going to get left behind. That means that web users won’t be visiting your site as often, and your conversion rates will definitely suffer. Take the time to change over to a responsive web design now. You simply cannot afford not to.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

Tags: mobile marketing, responsive website design, website design, website development