When you combine on-page SEO with your conversion efforts, there’s a good chance that you’ll see great results. That’s because traffic that comes in through targeted search terms tends to mean quality visitors who are looking for something specific. When they find the information that they want on your site, they’re more likely to take action. Here’s what you need to know about SEO and conversion:
SEO tactics play an important role in driving traffic numbers. If you aren’t optimizing your website in the most basic of ways, then you’re missing out. With each piece of content that you put on your pages, you have an opportunity to target your audience.
Keywords
Keywords are absolutely critical to bringing in the right traffic to your site. When you optimize your main target keywords throughout your content, you increase your chances of moving up in the SERPs (search engine results pages). Go after main keywords, and also long tail keywords. Both of them will bring traffic if optimized correctly.
When you have a page on your site that focuses on one product or a specific topic, you can really target traffic to that page. Pages should combine quality content with a call to action. The result will be traffic coming in based on the keywords within the content, and then converting into sales or subscribers.
This is especially effective for products, whether it’s a video course, an eBook, or anything else. When you offer a product on your site, you should dedicate a page to promoting it. This is your chance to showcase the features and display the value for your visitors. With the right combination of a strong headline and compelling description, you can convert sales quickly and easily.
Meta Description Tags
Meta tag descriptions are an easy way to get your target keywords in and drive targeted traffic to your site. These descriptions are short and to the point, containing less than 100 characters. It’s an easy and effective way to bring traffic to specific pages, giving readers a reason to click through and find out more. If you have a call to action on your site, which you absolutely should, then you can see an increase in conversions on those pages that see the most traffic.
Putting it all Together
It can take some trial and effort to get your pages set up in the best way to increase conversions. Start by always optimizing the content, both with keywords and meta tag descriptions. Then, place your call to action strategically on the page. You can, and should, run tests to see what works best and brings better results.
When a web user is coming to your site for something specific, that is a visitor that is more likely to convert. The placement and strategic use of targeted keywords, combined with the placement of your calls to action, are going to be extremely effective at converting traffic into sales or subscribers.
There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!
Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca