Migrate Your Site from Http:// To Https:// 

  • By Donna Sauve
  • 08 Jan, 2018

Is Your Website Considered Safe by Google?

What is Changing?

October 2017 marked Stage 2 of Google's plan to label all HTTP pages as 'Not Secure' in Chrome. Chrome will label HTTP pages as insecure if users have the capability to input any personal data. Google specifies that this will apply to any page with a search box. It is estimated that 63% of traffic to http websites on chrome will be affected.

Reel It Back - What is HTTPS?

HTTPS stands for Hyper Text Transfer Protocol Secure (Https). SSL (Secure Sockets Layer) enables a safe and secure browsing of your website. Https protocol builds a private secure connection between your site, and its users thus preventing intrusion, exploitation, malware & hacks. Https provides Data encryption, Data Integrity & Data Authentication.

Data Encryption by https ensures that hackers cannot track activities or steal sensitive information entered by users.

Data Integrity & Authentication is the data sent to the user or obtained from the user which cannot be modified or corrupted during requests or responses to the web server.

I’m Still Not Convinced – Why Should I Switch?

Secure your website and Increase Organic Traffic by Migrating to Https Protocol

Security & Trust

HTTPS gives data protection by preventing hackers, malware attacks, intrusions and secures your visitor’s privacy. It prevents exploitation of images, cookies, scripts and other elements of your website. HTTPS allows your site to load significantly faster. HTTPS sites are trustworthy in the eyes of website visitors and search browsers. The https:// security protocol boosts the integrity of your website.

Helps Organic Rankings

Google gives stronger ranking by giving preference to sites with an SSL. Google has confirmed https:// as a ranking signal to make the internet safe and secure. If your site and a comparable competitor’s website are competing for the rankings, the addition of https:// will allow you rank higher than your competition.

A Must for AMP (Accelerated Mobile Pages)

Https is a must for Accelerated Mobile Pages which is the emerging trend in mobile searches. Mobile searches has surpassed any other device search and Google gives top priority to AMP pages for mobile search. AMP enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. AMP pages cannot accept data without a https protocol.

Let us help you with Migrating To Https://

Migrating to https is a daunting task and requires expertise in coding, technical SEO, Google Search Console and other tools. When you request your hosting provider to install a SSL certificate, he will just install the SSL certificate for the domain, this action alone will not make your entire site secure, there several other tasks that need to be implemented (listed below). Proper Planning, Implementation & Tracking is essential for a successful migration. We at YDA have the expertise in coding, technical SEO, Google Search Console and have migrated thousands of sites to https with 100% success.

Our Http:// To Https:// Migration Service

Our team of experts performs the following tasks in the migration to https:// 

  • Install SSL Certificate – We Purchase (included in the rate- no extra fee) the SSL certificate and install it on your webserver
  • Update htaccess, webconfig files for forced https using 301
  • Update all 301 redirects configured earlier.
  • Update links in 404 pages and html sitemaps
  • Replace all absolute links with https for files, images, canonicals, schema, stylesheets, jquery, scripts, webfonts, opengraph, plugins
  • Verify the https version of website in GSC (Google Search Console) for both www & non www versions
  • Create a new XML sitemap with https version and update it on GSC
  • Update Robots.txt
  • Set preferred domain to https version in GSC
  • Download disavow file from http version and upload to https version in applicable.
  •  Test with “Fetch as Google” and for “200 OK” server response

For a limited time we are offering this service for the low price of $75 + hst . Get in touch with us today to book your https:// migration!

By Donna Sauve 08 Jan, 2018

October 2017 marked Stage 2 of Google's plan to label all HTTP pages as 'Not Secure' in Chrome. Chrome will label HTTP pages as insecure if users have the capability to input any personal data. Google specifies that this will apply to any page with a search box. It is estimated that 63% of traffic to http websites on chrome will be affected.

By Donna Sauve 28 Dec, 2017
Web users are increasingly using their mobile devices to browse the Internet, and if you don’t have a responsive design, you’re missing out. It’s not just about the desktop or the laptop computer anymore; it’s time to make more room for tablets and smartphones.

Responsive Web Design
Many businesses are opting for responsive designs right off the bat today, since it it’s becoming increasingly important to have a mobile friendly site. What it means is that the website will look differently on a mobile device, and it will function differently, too. It makes it much easier for web users to browse your site with ease, without having to zoom in, scroll sideways, or accidentally click links that they didn’t mean to click.

Sites that aren’t responsive can appear clunky and seem to have glitches on mobile devices, especially as pages are loading. Speed is crucial to keeping visitors on your page, so you want your site to load as quickly as possible. A responsive design will make load time smooth and fast for users on mobile devices.

Responsive sites adapt to fit screen sizes, making it easy for users for read and navigate. By getting a responsive design in place now, you’ll avoid having to worry about in the future, when even more people will be using mobile devices of various screen sizes. If your site is too frustrating for users, they’ll just click away. Any opportunity that you have to make things easier for visitors, you should take.

Creating a Consistent User Experience
Sometimes, a web user will come across your site on their mobile device, browse the content, and then come back to it later from their laptop. The good news is that they’re returning. You want to ensure a consistent user experience so that when they do return to your site, they can find what they want with ease. You want to make it smooth and simple for them, since this can lead to a sale or a subscription. Create a consistent look across all platforms.

Consider Your Competitors
If you have competitors that already have a responsive design for their sites, you’ll likely be losing visitors and customers to them. You’ll be seen as being behind the curve, and your competitors are going to look much more attractive to your target audience. You want to have the edge over the competition, and a great website will help you to do just that. Show web users that your business is up to date, modern, and professional by getting your website responsive right away.

Don’t get Left Behind
If you don’t make your website mobile friendly, you’re going to get left behind. That means that web users won’t be visiting your site as often, and your conversion rates will definitely suffer. Take the time to change over to a responsive web design now. You simply cannot afford not to.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca


By Donna Sauve 17 Aug, 2017

Creating a website that converts visitors into subscribers or customers can seem overwhelming. There’s a lot that goes into designing a professional site, and it can be easy to get caught up in the details of the design. Yes, you want to make sure that all of your important information is on the site, but you want to avoid assaulting visitors with too much all at once. When it comes to gaining those conversions, keep in mind that less is more.

Identify Your Main Conversion Goal

Your website should have just one main conversion goal, whether it’s to get visitors to subscribe to your newsletter, purchase a product or services, subscribe to your site, etc. Identify what you want visitors to do, and then focus on that. Trying to get visitors to take too many different actions will have an adverse effect.

Use strategic calls to action throughout the website, including landing pages to funnel visitors from specific locations. Make sure that the look and tone of the call to action fits in nicely with that particular page.

View the Site as a Visitor

It can be hard to take an objective view of your own website, but you have to do it. Start by loading your homepage, and see how long it takes. Then, scan the site as your target audience would, and seek out the information surrounding your target keywords. What is your visitor looking for? What draws them to your brand? Evaluate every element of the site, making sure that it isn’t so cluttered that visitors can’t find the conversion point, whether it’s a subscription box, a form, etc.

A user-friendly website is going to contribute to a higher conversion rate. Make sure that your navigation is intuitive and your homepage is attractive and clear. If you aren’t sure whether to go with a long or short version of your homepage, run a test. Testing is a simple way to gain a clearer understanding of what works best for your target audience.

Make it Mobile Responsive

Web users are increasingly turning to their mobile and handheld devices to browse and shop online. If your web design isn’t responsive, you’re absolutely going to miss out on conversions. A clean design and easy navigation for your site’s mobile display will be inviting to users.

Be Selective

Every business has a lot of information that they would like to share with their target market. After all, establishing a relationship with an audience is the key to earning their trust, and ultimately, their business. Still, it’s important to be selective about what content you include on your site.

Make sure that each page has a clear purpose. For example, on a contact page, email address, office phone number, and office location address should be front and center. If you distract readers with too much other information, they can easily become confused and click away. That becomes a missed opportunity for a connection with a customer or potential customer.

A website is absolutely essential today for any business, but a poorly designed site can do more harm than good. Opt for a clean, responsive layout, featuring the pertinent information that your target audience is seeking. By keeping things clean and simple, you’re likely to see more conversions.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

 

By Donna Sauve 31 Jul, 2017

When you combine on-page SEO with your conversion efforts, there’s a good chance that you’ll see great results. That’s because traffic that comes in through targeted search terms tends to mean quality visitors who are looking for something specific. When they find the information that they want on your site, they’re more likely to take action. Here’s what you need to know about SEO and conversion:

SEO tactics play an important role in driving traffic numbers. If you aren’t optimizing your website in the most basic of ways, then you’re missing out. With each piece of content that you put on your pages, you have an opportunity to target your audience.

Keywords

Keywords are absolutely critical to bringing in the right traffic to your site. When you optimize your main target keywords throughout your content, you increase your chances of moving up in the SERPs (search engine results pages). Go after main keywords, and also long tail keywords. Both of them will bring traffic if optimized correctly.

When you have a page on your site that focuses on one product or a specific topic, you can really target traffic to that page. Pages should combine quality content with a call to action. The result will be traffic coming in based on the keywords within the content, and then converting into sales or subscribers.

This is especially effective for products, whether it’s a video course, an eBook, or anything else. When you offer a product on your site, you should dedicate a page to promoting it. This is your chance to showcase the features and display the value for your visitors. With the right combination of a strong headline and compelling description, you can convert sales quickly and easily.

Meta Description Tags

Meta tag descriptions are an easy way to get your target keywords in and drive targeted traffic to your site. These descriptions are short and to the point, containing less than 100 characters. It’s an easy and effective way to bring traffic to specific pages, giving readers a reason to click through and find out more. If you have a call to action on your site, which you absolutely should, then you can see an increase in conversions on those pages that see the most traffic.

Putting it all Together

It can take some trial and effort to get your pages set up in the best way to increase conversions. Start by always optimizing the content, both with keywords and meta tag descriptions. Then, place your call to action strategically on the page. You can, and should, run tests to see what works best and brings better results.

When a web user is coming to your site for something specific, that is a visitor that is more likely to convert. The placement and strategic use of targeted keywords, combined with the placement of your calls to action, are going to be extremely effective at converting traffic into sales or subscribers.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

By Donna Sauve 27 Jun, 2017

Whether you’re a growing business or a struggling entrepreneur, there’s one area of marketing that you simply can’t overlook. Your website design is good, traffic is coming in to the site, but you just are not getting those numbers up, and here’s the reason why: You haven’t mastered the art of conversion.

What are Conversion Rates, and why do they Matter?

Every website has a conversion rate, and many sites have several. A conversion rate is the rate at which traffic to a site takes a desired action, such as subscribing to a newsletter, downloading an eBook, or purchasing a product. Conversion rates are actually much easier to increase than traffic rates, so getting your visitors to convert is what will really boost your bottom line.

Conversion rates matter because if you’re getting traffic to your website, but those visitors are not taking your desired action, it’s a missed opportunity. Now, not every single person who lands on your site is going to heed that call to action, but if you construct it properly, then a decent percentage of those visitors will.

In order to find your current conversion rate, you need to take your total conversions and divide that by the numbers of visitors to your site. You may be surprised by how low your rate is at this point. The good news is that there are always ways that you can improve it by using a variety of techniques. It takes time, and you’ll need to run some tests, but ultimately, you should be able to improve your numbers by making the right changes.

Finding and Focusing on Your Target Market

Keep in mind that it’s more valuable to you in the long run to focus on converting visitors who are among your target market. Getting any traffic to convert isn’t the way to establish long term success. It is crucial that you know who your ideal visitor is, and then take steps to target them and get them onto your website.

You want visitors who are interested in what you have to offer, and then you want them to spread the word. Don’t worry about increasing your overall traffic numbers, just worry about getting existing traffic to convert.

There are many different ways to improve your conversion rates, but it does take time and effort. If you’re starting a website design from scratch, then you can focus in on this area right away. If you already have a site up and running, then you need to focus on areas of improvement.

The beauty in increasing your conversion rate is that you’ll have more money to direct towards bringing in new traffic. Capitalize on the visitors that are coming in right now, and give them what they want. Web users aren’t going to stick around for more than a few seconds if they don’t see something that they like, so give it to them as soon as possible. Conversion is a marketing skill that you can’t afford not to master.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca.

 

By Development Team 09 Feb, 2017
Are you planning to hire a digital marketing consultant? If yes then perhaps, it would be essential to get more information about the roles of internet or digital marketing consultant in internet marketing. Digital marketing is a cheaper way on how to market such product or services as compared to traditional marketing. As a result, more and more entrepreneur nowadays take this chance as it is easy and fast way to advertise.
By Development Team 09 Feb, 2017
I’m sure by now you have heard about the recent changes Google made to their algorithm which has had a very negative effect for a lot of businesses in their page ranking.
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