Since social media is widely known today, many people are using it for different purposes including business. The power of social media marketing such as Facebook or Twitter should not be underestimated. It is not only effective, but it also allows the customers to engage in local business at a whole new level. There are millions of people using social media networks and this is the reason why any business has the potential to increase their online visibility.
However, what if your target customer is not on Facebook or Twitter? Where will you spend your energy and time promoting your business? This can be a little complicated since you may perceive that you have no purpose for using these social media networks if your customers are not there. That is why, knowing what kind of networking sites your customers are using is very essential to effective social media marketing. Fortunately, there are some simple tactics that you can utilize to find your target customers in social media.
If your business is frequently visited by clients and/or customers, you should advertise your social media accounts by using signage such as tent cards. However, social media marketing does not stop there. The employees must be trained to begin informal conversations with their customers, for instance, telling them that the business is also found on Facebook. In addition, your employees can ask your customers about what kind of social media they are using or ask their opinion about what networking sites are good for your business. Ensure that the replies are properly noted. This way, you are more likely to receive subjective feedback and by obtaining decent replies, you will have a better idea of how to make your social media marketing successful.
As part of your social media marketing strategy, set-up an online survey using applications such as Polldaddy and SurveyMonkey. Ask your customers similar questions mentioned in face-to-face opportunities. Inquire about the social networking sites that they use actively or if they have any recommended social networking sites for your business.
Communicating with your customers is an opportunity to ask for some assistance about social media marketing. Explain that you are trying to explore these opportunities and that your business growth will depend upon the ability to socially interact with your customers.
This is the most reliable and accurate way of knowing the kind of networking sites your customers are currently using. Website analytics are used to know the kind of social media that sends web traffic to your business. You can also use Google Analytics and referring sites to boost your social media marketing.
Most networking websites offer a tool called Find Friends. Using this tool, connect your email account or upload the mailing list of your customers. Then the social networks such as Facebook and Twitter will determine which among your customers or contacts are already into these services.
These are just few, simple and inexpensive ways of identifying what social networking sites are being used by your customer. When you already know their location, you can now create smarter decisions and make your social media marketing effective.
Don’t get left behind. YDA has developed winning social media strategies for small- and medium-sized business owners, and we can do the very same for your organization. Contact us today to learn more about our social media services.