To Create a Site that Converts, Less is More

  • By Donna Sauve
  • 17 Aug, 2017

Make Sure Your Website is Optimized for Conversion

Creating a website that converts visitors into subscribers or customers can seem overwhelming. There’s a lot that goes into designing a professional site, and it can be easy to get caught up in the details of the design. Yes, you want to make sure that all of your important information is on the site, but you want to avoid assaulting visitors with too much all at once. When it comes to gaining those conversions, keep in mind that less is more.

Identify Your Main Conversion Goal

Your website should have just one main conversion goal, whether it’s to get visitors to subscribe to your newsletter, purchase a product or services, subscribe to your site, etc. Identify what you want visitors to do, and then focus on that. Trying to get visitors to take too many different actions will have an adverse effect.

Use strategic calls to action throughout the website, including landing pages to funnel visitors from specific locations. Make sure that the look and tone of the call to action fits in nicely with that particular page.

View the Site as a Visitor

It can be hard to take an objective view of your own website, but you have to do it. Start by loading your homepage, and see how long it takes. Then, scan the site as your target audience would, and seek out the information surrounding your target keywords. What is your visitor looking for? What draws them to your brand? Evaluate every element of the site, making sure that it isn’t so cluttered that visitors can’t find the conversion point, whether it’s a subscription box, a form, etc.

A user-friendly website is going to contribute to a higher conversion rate. Make sure that your navigation is intuitive and your homepage is attractive and clear. If you aren’t sure whether to go with a long or short version of your homepage, run a test. Testing is a simple way to gain a clearer understanding of what works best for your target audience.

Make it Mobile Responsive

Web users are increasingly turning to their mobile and handheld devices to browse and shop online. If your web design isn’t responsive, you’re absolutely going to miss out on conversions. A clean design and easy navigation for your site’s mobile display will be inviting to users.

Be Selective

Every business has a lot of information that they would like to share with their target market. After all, establishing a relationship with an audience is the key to earning their trust, and ultimately, their business. Still, it’s important to be selective about what content you include on your site.

Make sure that each page has a clear purpose. For example, on a contact page, email address, office phone number, and office location address should be front and center. If you distract readers with too much other information, they can easily become confused and click away. That becomes a missed opportunity for a connection with a customer or potential customer.

A website is absolutely essential today for any business, but a poorly designed site can do more harm than good. Opt for a clean, responsive layout, featuring the pertinent information that your target audience is seeking. By keeping things clean and simple, you’re likely to see more conversions.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

 

By Donna Sauve 17 Aug, 2017

Creating a website that converts visitors into subscribers or customers can seem overwhelming. There’s a lot that goes into designing a professional site, and it can be easy to get caught up in the details of the design. Yes, you want to make sure that all of your important information is on the site, but you want to avoid assaulting visitors with too much all at once. When it comes to gaining those conversions, keep in mind that less is more.

Identify Your Main Conversion Goal

Your website should have just one main conversion goal, whether it’s to get visitors to subscribe to your newsletter, purchase a product or services, subscribe to your site, etc. Identify what you want visitors to do, and then focus on that. Trying to get visitors to take too many different actions will have an adverse effect.

Use strategic calls to action throughout the website, including landing pages to funnel visitors from specific locations. Make sure that the look and tone of the call to action fits in nicely with that particular page.

View the Site as a Visitor

It can be hard to take an objective view of your own website, but you have to do it. Start by loading your homepage, and see how long it takes. Then, scan the site as your target audience would, and seek out the information surrounding your target keywords. What is your visitor looking for? What draws them to your brand? Evaluate every element of the site, making sure that it isn’t so cluttered that visitors can’t find the conversion point, whether it’s a subscription box, a form, etc.

A user-friendly website is going to contribute to a higher conversion rate. Make sure that your navigation is intuitive and your homepage is attractive and clear. If you aren’t sure whether to go with a long or short version of your homepage, run a test. Testing is a simple way to gain a clearer understanding of what works best for your target audience.

Make it Mobile Responsive

Web users are increasingly turning to their mobile and handheld devices to browse and shop online. If your web design isn’t responsive, you’re absolutely going to miss out on conversions. A clean design and easy navigation for your site’s mobile display will be inviting to users.

Be Selective

Every business has a lot of information that they would like to share with their target market. After all, establishing a relationship with an audience is the key to earning their trust, and ultimately, their business. Still, it’s important to be selective about what content you include on your site.

Make sure that each page has a clear purpose. For example, on a contact page, email address, office phone number, and office location address should be front and center. If you distract readers with too much other information, they can easily become confused and click away. That becomes a missed opportunity for a connection with a customer or potential customer.

A website is absolutely essential today for any business, but a poorly designed site can do more harm than good. Opt for a clean, responsive layout, featuring the pertinent information that your target audience is seeking. By keeping things clean and simple, you’re likely to see more conversions.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

 

By Donna Sauve 31 Jul, 2017

When you combine on-page SEO with your conversion efforts, there’s a good chance that you’ll see great results. That’s because traffic that comes in through targeted search terms tends to mean quality visitors who are looking for something specific. When they find the information that they want on your site, they’re more likely to take action. Here’s what you need to know about SEO and conversion:

SEO tactics play an important role in driving traffic numbers. If you aren’t optimizing your website in the most basic of ways, then you’re missing out. With each piece of content that you put on your pages, you have an opportunity to target your audience.

Keywords

Keywords are absolutely critical to bringing in the right traffic to your site. When you optimize your main target keywords throughout your content, you increase your chances of moving up in the SERPs (search engine results pages). Go after main keywords, and also long tail keywords. Both of them will bring traffic if optimized correctly.

When you have a page on your site that focuses on one product or a specific topic, you can really target traffic to that page. Pages should combine quality content with a call to action. The result will be traffic coming in based on the keywords within the content, and then converting into sales or subscribers.

This is especially effective for products, whether it’s a video course, an eBook, or anything else. When you offer a product on your site, you should dedicate a page to promoting it. This is your chance to showcase the features and display the value for your visitors. With the right combination of a strong headline and compelling description, you can convert sales quickly and easily.

Meta Description Tags

Meta tag descriptions are an easy way to get your target keywords in and drive targeted traffic to your site. These descriptions are short and to the point, containing less than 100 characters. It’s an easy and effective way to bring traffic to specific pages, giving readers a reason to click through and find out more. If you have a call to action on your site, which you absolutely should, then you can see an increase in conversions on those pages that see the most traffic.

Putting it all Together

It can take some trial and effort to get your pages set up in the best way to increase conversions. Start by always optimizing the content, both with keywords and meta tag descriptions. Then, place your call to action strategically on the page. You can, and should, run tests to see what works best and brings better results.

When a web user is coming to your site for something specific, that is a visitor that is more likely to convert. The placement and strategic use of targeted keywords, combined with the placement of your calls to action, are going to be extremely effective at converting traffic into sales or subscribers.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca

By Donna Sauve 27 Jun, 2017

Whether you’re a growing business or a struggling entrepreneur, there’s one area of marketing that you simply can’t overlook. Your website design is good, traffic is coming in to the site, but you just are not getting those numbers up, and here’s the reason why: You haven’t mastered the art of conversion.

What are Conversion Rates, and why do they Matter?

Every website has a conversion rate, and many sites have several. A conversion rate is the rate at which traffic to a site takes a desired action, such as subscribing to a newsletter, downloading an eBook, or purchasing a product. Conversion rates are actually much easier to increase than traffic rates, so getting your visitors to convert is what will really boost your bottom line.

Conversion rates matter because if you’re getting traffic to your website, but those visitors are not taking your desired action, it’s a missed opportunity. Now, not every single person who lands on your site is going to heed that call to action, but if you construct it properly, then a decent percentage of those visitors will.

In order to find your current conversion rate, you need to take your total conversions and divide that by the numbers of visitors to your site. You may be surprised by how low your rate is at this point. The good news is that there are always ways that you can improve it by using a variety of techniques. It takes time, and you’ll need to run some tests, but ultimately, you should be able to improve your numbers by making the right changes.

Finding and Focusing on Your Target Market

Keep in mind that it’s more valuable to you in the long run to focus on converting visitors who are among your target market. Getting any traffic to convert isn’t the way to establish long term success. It is crucial that you know who your ideal visitor is, and then take steps to target them and get them onto your website.

You want visitors who are interested in what you have to offer, and then you want them to spread the word. Don’t worry about increasing your overall traffic numbers, just worry about getting existing traffic to convert.

There are many different ways to improve your conversion rates, but it does take time and effort. If you’re starting a website design from scratch, then you can focus in on this area right away. If you already have a site up and running, then you need to focus on areas of improvement.

The beauty in increasing your conversion rate is that you’ll have more money to direct towards bringing in new traffic. Capitalize on the visitors that are coming in right now, and give them what they want. Web users aren’t going to stick around for more than a few seconds if they don’t see something that they like, so give it to them as soon as possible. Conversion is a marketing skill that you can’t afford not to master.

There’s never been a better time to explore online marketing for your business and Your Digital Advantage in Brampton is ready to be your guide. Contact Us Today for your No Charge Consultation!

Donna Sauve is a Certified Digital Marketing Consultant. Your Digital Advantage has helped many different sized businesses rise above their competition in the digital space in Brampton, Mississauga and Toronto. To learn more call us at 416.385.7448 or email us at info@yourdigitaladvantage.ca.

 

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